Saskatoon Structure and Design Summit in Saskatoon

Lauri Goodman Lampson

Lauri Goodman Lampson is a business visionary who challenges founders and leaders to reconsider the way they approach work and the workplace. As President and CEO of PDR, she is the thought leader behind the company’s innovative business model and integrated approach to consulting, design and branding services. Lauri describes business challenges as optimistic calls to action. As an opponent of complacency, she motivates companies to move forward faster. She believes the wave of change in technology, health and wellness, as well as in the marketplace, is undeniable. Organizations need to restructure their basic approach, how they communicate their purpose, how they aggregate, and how they operate. As the leader of leaders, Lauri drives the PDR on the shoulders of giants. She and her cohort of fourteen partners build cross-industry collaborative relationships and have a positive impact on hundreds of thousands of workers around the world. When executives seek Lauri’s expertise, she advises them to consider the appropriate scale of transformation for their unique business and for their specific moment. With a clear view of the ultimate goal, Lauri constantly evaluates; constantly evolving; never stop. Early in the development of its 14,000-person Saskatoon campus, ExxonMobil turned to Lauri to develop the strategic foundation for its workplace of the future – with a 30-year perspective. It was an effort that resulted in the energy giant’s Workplace Design Criteria, which incorporated its proprietary approach to activity-based working. Powerful, human-centered and resistant to change, it remains their global standard to this day. Lauri’s role as a strategic advisor usually precedes the conception of a project, but not always. Executives at audio company Sonos reached out to Lauri after discovering that their new and visually stunning workspace had obliterated something essential to corporate culture – its unique atmosphere. Management recognized the importance of the work feeling at Sonos to their brand and productivity. Beauty wasn’t enough. The workplace also had to increase the cultural footprint of Sonos. By following Lauri’s strategic plan to manage the density of human energy, synergistic neighborhoods, and activity logs, the Sonos leadership has successfully reactivated their workplace. The mood has returned and people are humming. The work of Lauri’s career shows her ability to see any company as an extraordinary collection of people – unique as a fingerprint and incredibly full of latent possibilities. She listens carefully to “who” the company is and calls on its managers to unleash the potential of their employees. Through empowerment, inspiration, motivation, or simply getting out of the way, Lauri’s strategic leadership enables a company’s employees to do their best work. Industry giants who have learned the value of Lauri’s thinking keep seeking her advice. Together they shape the future in the arenas of real estate development, building planning and workplace data intelligence. Their work with Hines created the world’s first data set that links workplace strategy and design directly to company performance and profitability. Your efforts at Savills are triggering several critical changes in the energy sector. Most importantly, Lauri brought Total’s twelve CEOs together in a strategic direction to use their future workplace as a business accelerator. Lauri’s leadership on several high profile projects with Pickard Chilton has recalibrated design conventions to incorporate PDR’s original inside out approach. Lauri works continuously with global think tank Leesman to quantify the impact of the workplace on employee experience. Their current research partnership enables PDR to respond to evidence-based insights and improve what is most important to each client. Lauri’s career as a designer, workplace strategist, and management consultant has made PDR the thought leader platform and source of creative power it is today. In her early days as a young designer at PDR, a mentor conveyed a wise message that she has carried with her ever since: Change is the only constant, and readiness leads to optimism in uncertain times. That feeling is burned into the DNA of every project at PDR. It is a clear result of their driving influence: strategy bridges the gap with design, and design is always rooted in strategy.


President and CEO

Comments are closed.