Saskatoon Meals Financial institution launches vacation Textual content to Give marketing campaign

The Saskatoon Food Bank is encouraging people to give during the holiday season and now there is one more way to do so.

All people have to do is send a text message.

The Saskatoon Food Bank launched a Text to Give campaign. All donations given before January 16, 2015 will be matched by PotashCorp. (Rachel Bergen/CBC News)

The food bank launched a Text to Give campaign on Dec. 2, also known as Giving Tuesday. Donors can text “givebackyxe” to 20222 and then follow prompts to choose a dollar amount — $5, $10, $15, $20, or $25.

Laurie O’Connor, executive director of the Saskatoon Food Bank, said this is their newest way to donate.

“It broadens the ability for all age groups to give back in whatever way feels most comfortable,” O’Connor said.

Donations appear your phone bill and tax receipts are available. The text donation service will work with most mobile service providers. However, it will not work for SaskTel users because the service isn’t set-up under that mobile carrier.

O’Connor said a little donation goes a long way.

PotashCorp is matching donations to food banks across Saskatchewan, including the Saskatoon Food Bank until Jan. 16, 2015.

For more stories of generosity, tune into Saskatoon Morning on 94.1 FM from 6 a.m. CST to 8:30 a.m on Friday for our Comfort and Joy special.

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